Case Study: Jay Gordon Insurance

HGC Skill Directory

Social Media Management

Photography

Videography

Jay Gordon Insurance

Jay Gordon is a sales executive with Delta Defense, the service provider for the U.S. Concealed Carry Association (USCCA), and a nationally recognized educator focused on self-defense, legal protection, and personal responsibility. His work focuses on individuals across Texas, with much of his outreach concentrated in the Greater Houston area, where he helps people better understand preparedness, protection, and informed decision-making. 

Harper Grayson Communications has partnered with Jay since the very beginning of his role in Texas, building his digital presence alongside his professional growth. From day one, our team has supported his outreach through strategic social media, event promotion, and audience-driven messaging designed to reinforce credibility and trust. In his first year working with Delta Defense, Jay generated over $1 million in sales, becoming one of the organization’s top performers, a growth that was supported by a consistent, intentional digital strategy built in partnership from the start.

Social Media Management

%

Increase

in TCV

Jay Gordon is a self-defense and legal protection educator who partnered with us to build a high-impact social media presence, and that is exactly what we’ve delivered. Our team manages Jay’s social media across Instagram and Facebook, creating custom copy, graphics, and event-driven content that reflect his confident, authoritative approach.

We handle daily scheduling, audience engagement, and analytics while also creating and promoting live event content that drives attendance for workshops across Texas. Every post is written with intention, speaking directly to colleges, corporate teams, and organizations through messaging centered on preparation, protection, and personal responsibility.

In Jay’s first year working with Harper Grayson Communications, he began his partnership with us immediately and went on to generate over $1 million in sales, becoming a top-performing educator in his field. Our role has been to support that growth with consistent, strategic social media that reinforces credibility, visibility, and trust.

Photography

In Jay’s field, the brand is the person, and building trust starts with being seen. We’ve directed branding photo shoots to capture clean, confident headshots that reflect his professionalism and approachability.

These photos play a key role in establishing familiarity with new audiences across social media, event promotions, and speaking materials, helping people recognize and trust the face behind the training.

Videography

To support both his speaking engagements and digital presence, we produced a series of branded videos for Jay to use in presentations and across his social media platforms. These videos clearly communicate his message, reinforce his authority, and have helped significantly expand his page reach and visibility, especially when paired with educational content and event promotions.

More Case Studies

Case Study Drilltec, Inc.

Case Study Clark Insurance

Case Study De Ford Law