Digital marketing and social media have been central to my career since 2016, second only to my love for food and my family. As the Director of Social Media, I lead strategy, growth, and execution across a multi-client social media department, guiding both clients and internal teams with a clear, results-driven approach.

Over the course of my career, I have built and scaled social media programs for service-based businesses across health, wellness, legal, home services, and professional industries. My work focuses on aligning content with business objectives, creating systems that support consistency and scalability, and ensuring every strategy is intentional, measurable, and sustainable.

In addition to overseeing day-to-day social operations, I play a key role in developing internal processes, training team members, and refining workflows that support long-term growth. I am known for bringing structure to complex initiatives, translating high-level goals into actionable plans, and helping brands move beyond surface-level marketing into strategies that truly support their business.

What drives me most is impact. By combining thoughtful strategy, strong creative direction, and operational clarity, I help business owners and leadership teams confidently hand off their marketing, knowing it is being managed with care, consistency, and purpose.