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branding & brand strategy

social media GROWTH

Organic Social Media Growth with HGC

HGC manages social media as a strategic, ongoing marketing function rather than just content posting. Each client’s social presence is customized based on their brand, audience, and business objectives. Content is intentionally branded, written, and designed to support visibility, engagement, and consistency across platforms. Packages are structured to scale based on content volume, platform mix, and video needs.

What this Service includes

  • Ongoing management of social media platforms based on the selected package
  • Content planning and scheduling across supported platforms (Facebook, Instagram, LinkedIn, X/Twitter, Pinterest, Google Business Profile)
  • Branded copywriting tailored to the client’s voice, audience, and goals
  • Graphic design and visual content creation
  • Video content creation for select packages (Reels)
  • Curated and targeted content strategy
  • Platform-specific best practices and posting cadence
  • Monthly analytics and performance reporting

Facebook

Instagram

LinkedIn

Google

Pinterest

Twitter/X

TikTok

YouTube

Your Social Media like a Pro

HGC provides social media training as an educational, confidence-building service. The focus is on teaching clients how to manage their own platforms effectively, using clear strategy and practical guidance rather than doing the work for them. Training is tailored to the client’s business, comfort level, and marketing goals.

  • Strategy kickoff call to align goals, audience, and platform use

  • Guidance on communication style and brand voice

  • Quality control standards for posts and visuals

  • Hashtag research and creation of hashtag banks

  • Link setup and redirection best practices

  • Call-to-action guidance

  • Basic graphic design guidance for social content

  • Platform usage training and best practices

  • Organic and paid social media overview

  • Content calendar planning and organization

  • Analytics and reporting overview to understand performance

  • Two 30-minute 1:1 training sessions

social media TRAINING

I have to brag on Rachel (McElroy) Drody…..if you need someone in your corner for your website and marketing needs, PLEASE reach out to her! She is so incredibly helpful, makes things easy to understand, has your back, knows what works best for your business and is just a joy to work with.

Breanne Turner

Harper Grayson Communications has been a life saver in helping with our business’ social media. They are quick, thorough, creative, and really listen to what you are wanting for your business. I can’t thank the team enough for all they have done to help us!

Andi Davis

I wanted a new website for my company, Sales Coordinated. After just a few minutes of conversation, Rachel came up with a game plan. I was absolutely amazed by her team's ability to translate her vision into tangible form. Not only were they on time with the promised launch, but they exceeded my expectations and delivered a product that has taken us to a whole new level of brand positioning. Thank you, Harper Grayson.

Russell Neal

Harper Grayson Communication’s social media training was outstanding! Tessa provided expert guidance, especially in analyzing competitor data, making complex strategies simple and actionable. The training gave me the tools to boost engagement, refine content, and strengthen my online presence. I left feeling confident and ready to apply what I learned. Highly recommend!

Heather Zanger

Professional, responsive, and super easy team to work with! They have a great eye for detail and have truly helped my business grow, quickly and effectively! Highly recommend!

Hannah Robbins

I hired the team just a few months ago. I love their professionalism. I don't worry about the marketing side of my company anymore. I can just focus on my company, Nuborn Kare. It's such a weight lifted off my shoulders to know that everything is taken care of. I would definitely recommend them.

Nuborn Kare

Rachel the owner of Harper Grayson Is very knowledgeable about marketing. Her advice about SEOs helped my business grow. I will definitely be recommending her to others.

Angela Dewberry Kratt

I loved working with Harper Grayson Communication! She made the process of building my website so simple and easy. Plus I love how it turned out! I will definitely come back again for all my marketing and branding needs!

Catryn Becker

change starts here


change starts here

@allofthemarketing

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