HGC Skill Directory
Social Media Management
Videography
Graphic Design
Google Business Profile
Strategic Marketing Planning
De Ford Law Firm
De Ford Law Firm is a trusted Texas-based family law firm committed to guiding individuals and families through some of life’s most challenging legal transitions with clarity and confidence. Since 2012, the firm has provided honest, practical legal counsel across a range of matters including divorce, child custody, child support, estate planning, wills and trusts, and guardianship, helping clients find peace of mind and navigate complex processes with steady support.
Serving communities throughout Houston and the surrounding areas, including The Woodlands, Conroe, Katy, Cypress, and Tomball, De Ford Law Firm approaches every case with intentional care, open communication, and deep respect for each client’s unique situation. Their work is rooted in empowering clients through education, personalized legal strategy, and thoughtful advocacy, ensuring every person feels heard, supported, and prepared for the path ahead.
Social Media Management
Reach
For De Ford Law Firm, social media is not treated as generic marketing; it is positioned as an educational and trust-building tool for families navigating divorce, custody, and complex financial decisions. We manage their Instagram, Facebook, and Google Business Profile with a highly structured content strategy built around legal education, client reassurance, and real-life scenarios their audience is actively facing.
Our team handles every touchpoint for the law firm, including:
- Monthly content planning
- Writing attorney-approved captions
- Designing branded graphics
- Producing short-form and long-form video content
- Scheduling posts
- Managing daily engagement
- Analyzing performance
Each post is crafted to balance professionalism with approachability so that De Ford’s attorneys are seen as knowledgeable, calm, and supportive, especially on emotionally charged topics, such as custody, property division, and post-divorce planning.
Videography
Video is a cornerstone of De Ford Law Firm’s marketing because it allows potential clients to hear directly from the attorneys before ever picking up the phone. We develop detailed filming plans that align with the firm’s content calendar, legal focus areas, and seasonal client concerns (such as year-end planning, custody schedules, or January divorce inquiries).
Our team provides creative direction and scripts tailored to each attorney’s strengths, ensuring videos sound natural while still delivering clear, legally accurate messaging. This allows De Ford’s attorneys to confidently explain complex topics like temporary orders, mediation, estate planning, and financial preparation in a way that builds immediate trust with viewers.
Graphic Design
We provide ongoing graphic design support tailored to De Ford Law Firm’s need for clarity, consistency, and credibility across both digital and physical touchpoints. This includes custom-designed social media graphics, website visuals, educational carousels, and event-related materials that support the firm’s messaging and legal focus areas.
In addition, we design and print individual business cards for each team member, ensuring every attorney and staff member has professional, on-brand materials that reflect the firm’s standards. All designs are created with family law clients in mind.
Google Business Profile
For De Ford Law Firm, their Google Business Profile plays a critical role in capturing clients at the exact moment they are searching for legal guidance. We actively manage and optimize their profile by publishing posts regularly, using keyword-focused copy to target
 family law services, and ensuring all profile details are accurate and strategic.
Rather than treating Google Business Profile as a static listing, we use it as an extension of De Ford’s content strategy, reinforcing expertise in divorce, custody, mediation, and estate planning. This helps position the firm as a credible, visible, and trustworthy option for families searching for answers during high-stakes moments.
Strategic Marketing Planning
We partnered with De Ford Law Firm on a strategic planning initiative focused on strengthening their customer experience and internal standards as the firm continued to grow. Our work centered on evaluating the full client journey, clarifying internal processes, and aligning communication, systems, and presentation with the level of professionalism clients expect from a high-value legal practice. The goal was to create consistency, clarity, and confidence across all internal and external touchpoints.
Through this process, De Ford gained a more cohesive client experience, clearer team expectations, and stronger alignment between their brand, operations, and day-to-day execution. The result is a firm that operates with greater intention, professionalism, and trust at every stage of the client relationship.